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Scroll map data had revealed that few users were actually scrolling down to see those features. Plus, important product features were pushed far down the page. The hero section featured 3 calls-to-action, all of which were given equal weight. Eyeflow was disjointed: some elements were center-aligned and some sections had multiple columns. Overall, the pages were text heavy and overwhelming. We turned our attentions to Telestream’s Product page. The estimated additional revenue per year was $395,000. Don’t be fooled by what may seem like a small lift. In this experiment, we simply brought the links to buy each product originally under the Products menu) and put them under the Buy menu.īy adding Clarity and removing frustration, the experiment ended up generating a lift of 4% site-wide. In order to buy from the web store, users actually had to go to the “Products” tab in the top nav.
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We began our partnership with a series of tests on Telestream’s site-wide navigation. Telestream also gained valuable insights about their customers buying behavior, which now can be applied to their website and other cart templates to further increase revenue. This improvement translated into a total $2M in additional revenue per year (forcasted revenue). Not only did their cart conversion rate increase by 26%, but Telestream also decreased its cost of acquisition, boosting their total marketing budget. Over the 6-month optimization program, Telestream achieved a 10x return on their investment. The Results: $2M in additional yearly revenue We made the call to move on to the product and cart pages, where we could get some quick wins (and more organizational buy-in). But, making changes to a homepage can often be challenging : there are so many stakeholders and review cycles are lengthy. We hoped to start with the homepage, then move on to the product pages, then the cart pages. WiderFunnel’s PIE framework for A/B testing prioritization. Using the PIE Framework, we were able to focus our optimization energies on key areas with the most impact and traffic, ensuring we could maximize revenue potential in the shortest amount of time. Maintain or increase the average order value (AOV)Īfter conducting an in-depth analysis of Telestream’s website performance, we identified several problem areas where they were leaking revenue.Increase cart conversion rate, converting more shoppers to buyers.Increase site conversion rate, sending more traffic to the cart pages.Our goal was to optimize the entire purchase funnel, from the home page, to the product pages, to the cart pages.
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We partnered with Telestream to provide full service Conversion Rate Optimization (CRO).
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The software license is perpetual (with a few paid upgrades thrown in to increase customer lifetime value). Users can buy the software, download it, and start using it immediately. Telestream acquires customers by driving traffic to their site, where users can try or purchase software from their online store. Their mission? To enable users in a broad range of business environments to leverage the value of their video content. Their flagship products include ScreenFlow (screen recording and editing) and Wirecast (video streaming and production).
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The release ensures support of the Photos directory structure, fixes incorrect scratch disk targeting, resolves an issue with the Timeline not showing seconds.Telestream® offers software that allows users to get video content to any audience regardless of how it is created, distributed or viewed.
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Telestream has issued ScreenFlow 6.2.1, a maintenance update to the popular screencast recording app that provides some bug fixes and adds the option to publish 2K and 4K video to Vimeo. It is compatible with Mac platform and can work to record, share and edit the high quality screen casts.
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Screenflow 6-Things to Know: ScreenFlow came into market just recently on 1st June 2016 with so many easy to use professional level tricks. It is a screencasting studio allowing users to record, edit and share professional screencasts. ScreenFlow is one of those rare easy-to-use yet professional level must-have apps for the Mac Platform.
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Outlook Express 5.0.6 Microsoft Outlook Express is an email. Minecraft 1.8.1 Build anything you can imagine. ScreenFlow 6.2 ( server) Popular Downloads.
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